Phase 1 success at Wayland Games drives expansion to a fully automated packing solution.
Autrix, the intelligent warehouse technology specialist, today announced the successful completion of Phase 1 of a major automation deployment with Wayland Games Limited, Europe’s largest independent retailer for tabletop hobbies, at their new 50,000 square foot facility in Essex.
Phase 1 has deployed Autrix’s flagship Automation Control System (ACS) alongside an advanced Autonomous Mobile Robot (AMR) based goods-to-person solution, transforming operations across Wayland Games’ new warehouse near Brentwood. The integrated system is now operational, handling the company’s extensive range of tabletop gaming products, including Games Workshop, Warcradle, and Lego merchandise.
Proven results drive Phase 2 expansion
“Phase 1 has delivered exactly the business impact we needed for our expansion,” said Richard Lawford, MD & Founder of Wayland Games. “We’re processing significantly more orders with the same team size, and our customers are seeing faster dispatch times during peak periods. What sets Autrix apart is their genuine partnership approach – they didn’t just install equipment and leave. They’ve worked alongside us to optimise operations and ensure we’re getting maximum value from the investment. The success we’ve achieved gives us complete confidence to move forward with Phase 2 and continue building our automation capabilities together.”
Building on the success of Phase 1, Phase 2 is scheduled for November 2025. It will introduce fully automated packing technology, further streamlining the order fulfilment process and supporting Wayland Games’ continued growth trajectory.
The AMR goods-to-person solution addresses the unique challenges of specialist retail fulfilment, bringing products directly to ergonomically designed picking stations rather than requiring operators to walk extensive distances. This approach enables faster and more accurate order processing while reducing physical demands on warehouse staff.
Strategic partnership approach
“Seeing the immediate impact of Phase 1 validates everything we believe about making intelligent automation accessible to growing businesses,” said Joseph Daft, Director at Autrix. “Wayland Games represents the best of British speciality retail – they’ve built something remarkable in the tabletop gaming community. Our job is to ensure their operational capabilities can scale with their ambitions. The success of Phase 1 and their commitment to Phase 2 demonstrates how the right technology partnership can drive sustainable growth.”
The deployment aligns with both companies’ commitment to sustainability. The new facility features solar panels and energy-efficient lighting, while the operational ACS optimises operations to reduce waste and improve resource utilisation through intelligent order consolidation and optimised picking routes.
About Wayland Games
Established in 2008, Wayland Games Limited is Europe’s largest independent retailer for tabletop hobbies, serving a passionate community of gamers and collectors across the UK and Europe. With over 127,000 social media followers and consistently high customer satisfaction ratings, the Essex-based company has established itself as a trusted partner to the global tabletop gaming community.
About Autrix
Autrix specialises in making intelligent warehouse technology accessible to growing businesses through purpose-built automation solutions. The company’s flagship Automation Control System (ACS) unifies traditional warehouse management functions into one powerful platform, delivering enterprise-grade automation without the typical complexity. Based in Lincoln, Autrix serves clients across diverse industries through its proven ACE customer experience methodology. Warehouse performance redefined.
Contact Joe Daft,
T 01522 246990
automate@autrix.co.uk
www.autrix.co.uk
Wayland Games:
www.waylandgames.co.uk