For over 40 years, we’ve helped our customers achieve success in deep hole drilling, providing them with the machines, automation and support they need to be competitive and profitable.
We have found that the initial energy we and our customers spend at the beginning of a quoting process pays off throughout the entire project, from inception to installation. We take a systemised approach not only during this critical phase but also throughout the entire sales process. This ensures there are no surprises and that our customers know exactly what they can expect when starting discussions with UNISIG about their gundrilling and deep hole drilling needs.
This is our approach at UNISIG:
1. We listen to our customers, ask questions and understand what they need.
This may seem obvious, but often the temptation is there to just skip to a quote because we think we know what is needed after a brief discussion. Sometimes that is true, when the application is straightforward and familiar, or it is something we have a packaged solution for. We always try to make the quoting process quick and efficient, but there are times when the application deserves a more in-depth conversation. Our salespeople and engineers listen very carefully and often pick up on small details – a specific tolerance, material condition, process requirement or a future need for flexibility – that may change our recommendations.
When it makes sense, our experienced sales team or engineers will visit a customer to see what is needed firsthand. Whether a site visit or just a virtual meeting, this initial investment of time to clarify the need saves the customer money and provides them a truly valuable solution.
2. We first identify a standard solution from our product line that can be applied at the lowest cost and shortest delivery possible.
At UNISIG, our product development mindset is to systemise solutions from our experience in many different industries, make them automation ready and embed application flexibility whenever possible. We invest millions of dollars annually in our product line and related spare parts, giving us a strong starting point for new applications. Our standard product line encompasses much more than machines, including standard automation, workholding, accessories and tooling that we can offer as
part of the solution.
Once we have identified a standard machine as a starting point, our engineers seek out smart, practical ways to meet the customer’s application needs. The goal is to innovate within the machining operation planning, work holding or automation, as opposed to engineering a completely special solution without first exhausting opportunities to solve problems
with standard products.
For our customers, this approach provides them a reliable, standard machine that can be used for many years and that has the built-in flexibility for easy re-tooling to adapt to future needs. For us, initially working within the boundaries of our catalogue cultivates new ideas that can then be applied to improve our standard products as well as help us direct future research and development budgets.
3. If a standard solution isn’t available, we consider a customised solution and we stand behind it.
UNISIG is very good at building customised machines, and we do so often. Once we and our customers agree that a special solution is needed, we move forward with a great deal of confidence and experience. We start by evaluating how we might approach the design using standard modules or proven concepts, thus eliminating long debug cycles and/or high costs. Then we use our mechanical and electrical engineering disciplines to virtually test the new machine before we build it.
One of the key reasons our customers are confident moving forward with a UNISIG custom machine is that they know we will stand behind it and that we have substantial capabilities to ensure it always exceeds their production expectations. We approach these special projects with the mindset that a custom machine will be used for decades in production, which is why we provide the same documentation and long-term technical support for all our machines whether standard or custom.
4. If a commodity solution is readily available, we recommend that rather than upsell a machine the customer doesn’t need.
We build machines that can gundrill or BTA drill deep holes that are impossible to drill on machining centres. Even if it may be possible to drill some deep holes on a CNC machining centre, our machines have the power, speed, dimensional accuracy, spindle density, coolant systems and process control that will improve productivity, tool life and reliability.
Typically, though, when a customer comes to UNISIG with a specific part need, at that point they’ve most likely already struggled with a conventional machine and realised that a deep hole drilling machine is obviously the way to go.
However, our team knows how to identify whether or not an application would truly benefit from a UNISIG solution. When it wouldn’t, we will suggest viable alternatives. It’s not that we don’t want to sell a machine. But the fact is that our experience has shown that at some point the alternative-solution direction becomes obvious, and we want to make that apparent early on in the process so as to avoid wasting a lot of our customer’s time.
Our customers expect the best from us, and we believe that our proven process ensures we never disappoint. Our goal is to leverage our core values to serve our customers as best we can and build strong, productive relationships for years to come.
For more information:
www.unisig.com